Toothpaste Starter Set

It's time for a fresh take on toothpaste. Sleek design. Sustainable refills. Superior performance.

  • UK's 1st refillable toothpaste
  • 100% natural fresh mint flavour
  • Fluoride+ formula with triple-action whitening
  • Loved by dentists & 75,000 customers

Includes: Frosted glass bottle, 4 month toothpaste supply, premium bamboo toothbrush

Bottles ship once with today's order

Then refills only in future orders
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Glycerin, Aqua, Hydrated Silica, Sodium Coco-Sulfate, Pentasodium Triphosphate, PVP, Papain, Mentha Arvensis Leaf Oil, Mentha Piperita Oil, Cellulose Gum, Menthol, Sodium Fluoride, Sodium Saccharin, Cetylpyridinium Chloride, Ci 77891, Limonene

Your first delivery

Plant-based formulations in lifetime bottles

WHAT YOU GET

Lifetime bottles

We’ll fill your lifetime bottles with a one month supply of plant-based formula, then deliver it to your door. Switching to our refill system cuts your plastic waste by up to 98%.

WHAT YOU DO

Pull the plug on bathroom plastics

Our lifetime bottles are designed to look good in your bathroom, not on a supermarket shelf. No more bathroom plastic, no more running to the shop.

Future deliveries

Get recyclable refills delivered to your door

WHAT YOU GET

Refills in paper-based cartons

We deliver your refills in recyclable paper-based cartons. Each carton contains multiple refills that last for months, meaning fewer deliveries. Our cartons arrive at our HQ flat-packed, which cuts our transport emissions (1 truck of empty flat-packed cartons = 26 trucks of empty plastic bottles).

WHAT YOU DO

Refill when running low

When your next refills arrive, store them somewhere safe and keep topping up your bottles. Each delivery cuts your plastic waste by up to 98%. You’re in control. If you find yourself running low before your next delivery, you can update your frequency in your account area.

Approved by dentists

Approved by dentists

Optimum performance, without the plastic.

  • Fluoride+ formula fights cavities
  • Triple-action whitening effect
  • Natural fresh mint flavour
Designed for you

Designed for you

Transform your bathroom with our elegant, refillable bottle.

  • Sleek frosted glass design
  • Built to last and easy to refill
  • Reduces your plastic waste by 75%