but better

Fresh breath, healthy teeth and a whiter smile. Without the throwaway plastic. 

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Shop All - Free Gift Worth £72


Rated 4.8 out of 5 based on 600+ reviews

Shop All - Free Gift Worth £72

300 million toothpaste tubes end up in UK landfill every year...

this one won't.

We think it leaves a bad taste when you use a toothpaste for a month, but the packaging ends up in landfill for a lifetime. 

That's why we’ve created the UK’s first refillable toothpaste. It works just as well as your Colgate, without the nasty kick in the teeth for the environment. 

Formulated with dental experts

Gum & cavity protection

Natural whitening effect

NATURAL minty flavour

Fluoride protection

refill from £3.25
per month

Loved by dentists

“The recommended levels of fluoride for adult teeth! Everything you need in a toothpaste without the plastic tubes... fantastic!.”
- Dr Hannah Burrow BDS

Thousands of happy customers

have made the switch


Rated 4.8 out of 5 based on 600+ reviews


by Mary Duggan

Makes my teeth feel so clean

I was worried that it wouldn't work as well as the Colgate that I use, but after one week my teeth feel cleaner than ever! It seems to really get the grub out from behind your teeth, I'm so happy! 


by HS

Love the flavour and the bottle

Great! I love the soft minty flavour of the toothpaste, it doesn't burn like some supermarket ones do. Just feels nice and gentle! And wow, the bottle looks amazing in my bathroom. It takes a few pumps when you first get it, but after that just one pump is perfect for what you need on your brush!


by LJ

I'm so happy someone is doing this!

I hate how much plastic I throw away and there just hasn't been a solution for toothpaste tubes! I tried tabs but didn't like them, but this is so amazing. The same normal toothpaste clean and feel, with a lovely bottle that looks great in my bathroom


by Catherine Jennings

Teeth feel cleaner and whiter

I use whitening toothpaste so I messaged customer service before I bought and they explained the toothpaste whitens your teeth using papaya enzymes! I was a bit skeptical but honestly, it's really amazing. My teeth feel cleaner and whiter than ever (been using for about 2 weeks) and there's less plastic waste!

How it works

1. Switch

Get your lifetime bottle today, start pumping to save plastic

2. Refill

Your refill pouches arrive on schedule in a letterbox-friendly package

3. Repeat

Pop the used pouches in the pre-paid envelope and return for recycling

Unlock your starter kit offer today


Starter kit



Lifetime toothpaste bottle



Natural mint toothpaste refill



Premium Bamboo Toothbrush



Save 35% today

Save 20% on future refills

Flexible plan, pause or cancel anytime

Limited time offer, don't miss out

How it works

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How we compare...

Colgate Max


Reduces plastic

Sleek design

No mess

Price (per 50ml)



A small team set on making a big impact

We created Life Supplies because we were fed up. Fed up with the amount of single-use plastic created by supermarket toothpaste tubes and other products.

We realised there was a better way. What if you had one bottle that you refilled over and over? What if the ingredients used were kind to you and the planet, and the bottle looked amazing on your bathroom cabinet?

Well, that's Life Supplies...

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