Why you'll love the
Why you'll love the
UK's first refillable toothpaste
UK's first refillable toothpaste
October 2023
By: James (Life Supplies Founder)
01
It’s an upgrade for your bathroom
Say goodbye to grotty plastic tubes. We spent more than 2 years working with the product designers behind brands like Lululemon and Tiffany & Co to create a toothpaste that you’ll actually be proud to have in your home. The sleek refillable bottle is made from reinforced glass and stainless steel, so you can be sustainable without compromising on style.
02
You'll never bin a plastic tube again
300 million toothpaste tubes end up in UK landfill every year. But you can change that. Keep the refillable bottle for life, then top it up from the refill pouches. Each pouch replaces 3 plastic tubes and helps you use 75% less plastic. To make sure there’s no waste, you can send the pouches back to us for free and we’ll recycle them properly.
03
It’ll give you results worth smiling about
As any dentist will tell you, it’s what’s inside a toothpaste that counts. We worked with some of the UK’s leading dental experts to develop a formula that could perform as well as the big brands. After 22 iterations, we’ve perfected it. The plant-powered formula strengthens your enamel, combats cavities and whitens your teeth – all without any nasties or throwaway plastic.
Formulated with dental experts
Gum & cavity protection
Natural whitening effect
NATURAL minty flavour
Fluoride protection
refill from £3.25
per month
Unlock your starter
kit offer today
MOST POPULAR
Toothpaste bottle
£14.99
£18.99
Lifetime toothpaste bottle
£14.99
£18.99
Save 20% today
Save 20% on future refills
Flexible plan, pause or cancel anytime
How it works
INTRODUCTORY OFFER – SAVE 35%
Starter kit
£27.98
£43.47
Lifetime toothpaste bottle
£14.99
£18.99
Natural mint toothpaste refill
£12.99
£16.49
Bamboo toothbrush
FREE
£7.99
Bamboo toothbrush
FREE
£6.99
Save 35% today
Save 20% on future refills
Flexible plan, pause or cancel anytime
How it works
Buy one time
from £18.99
Lifetime bottle
£18.99
Starter kit
£43.47
Loved by dentists
“The recommended levels of fluoride for adult teeth! Everything you need in a toothpaste without the plastic tubes... fantastic!”
- Dr Hannah Burrow BDS
Thousands of happy customers
have made the switch
Excellent
Rated 4.8 out of 5 based on 600+ reviews
10/08/2023
by Mary Duggan
Makes my teeth feel so clean
I was worried that it wouldn't work as well as the Colgate that I use, but after one week my teeth feel cleaner than ever! It seems to really get the grub out from behind your teeth, I'm so happy!
08/08/2023
by HS
Love the flavour and the bottle
Great! I love the soft minty flavour of the toothpaste, it doesn't burn like some supermarket ones do. Just feels nice and gentle! And wow, the bottle looks amazing in my bathroom. It takes a few pumps when you first get it, but after that just one pump is perfect for what you need on your brush!
08/08/2023
by LJ
I'm so happy someone is doing this!
I hate how much plastic I throw away and there just hasn't been a solution for toothpaste tubes! I tried tabs but didn't like them, but this is so amazing. The same normal toothpaste clean and feel, with a lovely bottle that looks great in my bathroom
07/08/2023
by Catherine Jennings
Teeth feel cleaner and whiter
I use whitening toothpaste so I messaged customer service before I bought and they explained the toothpaste whitens your teeth using papaya enzymes! I was a bit skeptical but honestly, it's really amazing. My teeth feel cleaner and whiter than ever (been using for about 2 weeks) and there's less plastic waste!
How it works
1. Switch
Get your lifetime bottle today, start pumping to save plastic
2. Refill
Your refill pouches arrive on schedule in a letterbox-friendly package
3. Repeat
Pop the used pouches in the pre-paid envelope and return for recycling
How we compare...
Traditional toothpaste
Refillable
Reduces plastic
Sleek design
No mess
Unlock your starter
kit offer today
MOST POPULAR
Toothpaste bottle
£14.99
£18.99
Lifetime toothpaste bottle
£14.99
£18.99
Save 20% today
Save 20% on future refills
Flexible plan, pause or cancel anytime
How it works
INTRODUCTORY OFFER – SAVE 35%
Starter kit
£27.98
£43.47
Lifetime toothpaste bottle
£14.99
£18.99
Natural mint toothpaste refill
£12.99
£16.49
Bamboo toothbrush
FREE
£7.99
Bamboo toothbrush
FREE
£6.99
Save 35% today
Save 20% on future refills
Flexible plan, pause or cancel anytime
How it works
Buy one time
from £18.99
Lifetime bottle
£18.99
Starter kit
£43.47
Got questions?
Got questions? We’ve got
We’ve
got answers
answers
How much will it cost me to refill?
Each refill is just £3.25 per 50ml, which typically lasts our customers 4 weeks. We'll ship your refills in a 200ml pouches (£12.99), enough to top you up 3-4 times.
This means the typical cost works out as £12.99 every 3-4 months.
It it vegan and cruelty free?
Absolutely! As with all of our Life Supplies products, we're proudly vegan and cruelty-free
Does it contain fluoride?
Yes, our toothpaste contains fluoride at dentist-recommended levels of 1450 ppm. Fluoride is a vital ingredient for protecting and strengthening the enamel, so you can be assured of maximum protection.
Is it suitable for sensitive teeth?
Our formula is formulated to be naturally gentle to gums and teeth. That said, this is not a dedicated sensitive teeth toothpaste. If you require a specialist sensitive teeth toothpaste, we probably won't be the one for you.
What happens to the refill pouches?
Only 10% of plastic that gets put into the recycling system actually gets recycled. We can do our bit by taking our refill pouches directly to dedicated recycling centres to ensure that 100% of ours does indeed get recycled. Use the free-returns envelope to send us your empty pouch, and we'll take care of the rest.
Is it suitable for children?
Children ages 7+ can use our plant-based toothpaste as normal. Someone younger than this can also brush their teeth with it, but should use a smaller amount than normal.
Check out this great article by the NHS giving tips on keeping children’s teeth healthy - https://www.nhs.uk/live-well/healthy-teeth-and-gums/taking-care-of-childrens-teeth/
Is it dentist-approved?
Yes, our toothpaste was formulated with dental experts with over 20+ years of experience. We went through over 20 iterations to get the perfect plant-based toothpaste that's good for your teeth and good for the planet.
What are the ingredients?
Glycerin, Aqua, Hydrated Silica, Pentasodium Triphosphate, Sodium Coco-Sulfate, PVP, Papain, Mentha Viridis Leaf Oil, Sodium Fluoride, Menthol, Cellulose Gum, Sodium Saccharin, Cetylpyridinium Chloride, Alcohol, Ci 77891.
A small team set on making a big impact
We created Life Supplies because we were fed up. Fed up with the amount of single-use plastic created by supermarket toothpaste tubes and other products.
We realised there was a better way. What if you had one bottle that you refilled over and over? What if the ingredients used were kind to you and the planet, and the bottle looked amazing on your bathroom cabinet?
Well, that's Life Supplies...
© 2023 Life Supplies
