EXCLUSIVE MAIL ONLINE READER OFFER
4.8/5 based on 550+ reviews
Limited time offer: Save 35% on our bestselling starter kit
Ditch grotty plastic toothpaste tubes and switch to the UK's first refillable toothpaste:
• Sleek refillable lifetime bottle
• 4-month toothpaste supply
• FREE premium bamboo toothbrush
A better way to brush
DESIGNED WITH DENTAL EXPERTS
Dentist-approved fluoride formula fights cavities and strengthens your teeth
NO MORE TOOTHPASTE TUBES
Elevate your bathroom with a refillable bottle crafted from frosted glass and stainless steel
PREMIUM NATURAL INGREDIENTS
The freshness of real mint essential oil, with natural whitening from papaya enzymes
Over 30,000 happy customers have made the sustainable switch
by Cynthia Powell
Treat your mouth to this!
I was getting desperate to find a good vegan toothpaste because I'd been experiencing mouth problems for several months - soreness, bleeding, coated tongue in the morning, and feared I would have to buy a non-vegan product or even find a dentist. The results of using this toothpaste are far beyond what I'd expected. I've used this now for about 3 weeks and no longer have any of the above issues. A brilliant product!
An end to toothpaste tube hell
I finally don't have to confront the empty revolting toothpaste tube with congealed paste all around the opening! I've been wanting this for years. The pump is really well designed and actually a thing of beauty! It feels good in the hand - nicely balanced and a smooth easy pump-action.
by Stine Busch
This is the way forward!
Fast delivery, very well designed re useable pump dispenser which looks good in the bathroom. Toothpaste has a much nicer flavour than the usual off the shelf tube toothpaste, also it doesn’t have the chemical taste. Love that it’s better for the environment with less packaging waste. This is the way forward!
by Anthony Grimmer
This is the way forward!
Ease of getting started. We’ve been looking for toothpaste refill for ages and this is perfect. No more toothpaste tubes. The pump dispenser is really pretty and I can’t wait to get my first refill. I would recommend everyone to give it a go.
Reduce your single use plastic usage by 75%
300 million toothpaste tubes end up in UK landfill every year, but this one won't.
We've created the UK's first refillable toothpaste, that's just as effective as Colgate, but without the nasty kick in the teeth for the environment
Toothpaste Starter Kit
It’s time for a fresh take on toothpaste. Switch today and never buy a toothpaste tube again.
Includes: Pre-filled lifetime bottle (1-month supply), refill pouch (3-months supply) and FREE bamboo toothbrush.
Save 35% today
Save 15% on future refills
FREE bamboo toothbrush worth £5
How it works
Got questions? We've got answers
How much will it cost me to refill?
Each refill is just £3.25 per 50ml, which typically lasts our customers 4 weeks. We'll ship your refills in a 200ml pouches (£12.99), enough to top you up 3-4 times.
This means the typical cost works out as £12.99 every 3-4 months.
Is it vegan and cruelty free?
Absolutely! As with all of our Life Supplies products, we're proudly vegan and cruelty-free
Does it contain fluoride?
Yes, our toothpaste contains fluoride at dentist-recommended levels of 1450 ppm. Fluoride is a vital ingredient for protecting and strengthening the enamel, so you can be assured of maximum protection.
Is it suitable for sensitive teeth?
Our formula is formulated to be naturally gentle to gums and teeth. That said, this is not a dedicated sensitive teeth toothpaste. If you require a specialist sensitive teeth toothpaste, we probably won't be the one for you.
What happens to the refill pouches?
Only 10% of plastic that gets put into the recycling system actually gets recycled. We can do our bit by taking our refill pouches directly to dedicated recycling centres to ensure that 100% of ours does indeed get recycled. Use the free-returns envelope to send us your empty pouch, and we'll take care of the rest.
Is it suitable for children?
Children ages 7+ can use our plant-based toothpaste as normal. Someone younger than this can also brush their teeth with it, but should use a smaller amount than normal.
Check out this great article by the NHS giving tips on keeping children’s teeth healthy - https://www.nhs.uk/live-well/healthy-teeth-and-gums/taking-care-of-childrens-teeth/
Is it dentist-approved?
Yes, our toothpaste was formulated with dental experts with over 20+ years of experience. We went through over 20 iterations to get the perfect plant-based toothpaste that's good for your teeth and good for the planet.
What are the ingredients?
Glycerin, Aqua, Hydrated Silica, Pentasodium Triphosphate, Sodium Coco-Sulfate, PVP, Papain, Mentha Viridis Leaf Oil, Sodium Fluoride, Menthol, Cellulose Gum, Sodium Saccharin, Cetylpyridinium Chloride, Alcohol, Ci 77891.