Exclusive offer: FREE antiperspirant worth £16.99

Feel good about feeling fresh

Upgrade your toothpaste and create a routine that feels good, looks good & does good.

✓ Sleek glass & metal bottle. Bye, ugly tubes!
Natural ingredients. Vegan & cruelty-free
Refillable for life. Use 75% less plastic

The UK's top-rated toothpaste

Feel good about feeling fresh

Upgrade your toothpaste and create a routine that feels good, looks good and does good.

✓ Sleek glass & metal bottle. Bye, plastic tubes!
✓ Natural ingredients. Vegan & cruelty-free
Refillable for life. Use 75% less plastic

Starter Plan Offer

£14.99

£39.48

SAVE £24.49!

Your exclusive offer.
Ditch plastic tubes and elevate your bathroom with a refillable metal and glass toothpaste bottle. Even better, you'll get our best-selling antiperspirant for free with your first order.

+ Refillable glass toothpaste

£18.99 £14.99

+ Refillable glass antiperspirant

£16.99 FREE

+ Express shipping

£3.50 FREE

How your subscription works

Start waking up to a brighter routine

Ditch single-use tubes by switching to the UK's first refillable toothpaste

1

Switch to the last toothpaste tube you'll ever buy

Truly designed for life. Your refillable pump bottle is made from reinforced glass and stainless steel.

2

Refill with plastic-saving refills on your schedule

Conveniently delivered. Each refill fits through your letterbox and contains about 3 months worth of toothpaste.

Made with premium natural ingredients that do nothing but good

We only use the finest blend of natural ingredients to power our toothpaste, giving you one more reason to smile.

Papaya extract: natural whitening

Traditional whitening agents can often damage your teeth's enamel. Our unique formula uses natural enzymes extracted from papaya, which work by naturally dissolving stains on your teeth.

Bespoke mint blend: natural freshness

Our unique blend of Egyptian mint oils have been crafted to deliver a confidently fresh flavour, without the use of synthetic flavourings that can often cause gum irritation.

Triple-action whitening

Natural all-day freshness

Fluoride cavity protection

Convenient letterbox refills

Loved by dentists

As featured in the British Dental Journal

“The recommended levels of fluoride for adult teeth and an effective triple-action whitening formula!"

- Dr Hannah Burrow BDS

Thousands of happy customers have made the switch

Excellent

The UK's top-rated toothpaste

Just as good as the big brands!

I was worried that it wouldn't work as well as the Colgate that I use, but after one week my teeth feel cleaner than ever! It seems to really get the grub out from behind your teeth, I'm so happy!

By Cath D

Love the bottle and the flavour

Great! I love the minty flavour, it doesn't burn like some supermarket ones do. Just feels nice and gentle! And wow, the bottle looks amazing in my bathroom!

By Liz Wilson

I'm so happy someone is doing this!

I hate how much plastic I throw away and there just hasn't been a solution for toothpaste tubes! I tried tabs but didn't like them, but this is so amazing. The same normal toothpaste clean and feel, with a lovely bottle that looks great in my bathroom

By Mary Emery

I made the switch from a leading brand…

I made the switch from a leading brand. I had my doubts but I’m making a conscious effort this year to make some personal changes to the way I shop and recycle so I went for it and I love it! Not only does it taste lush but my sink no longer gets in a mess and I’m doing my share to save the planet! Win win!

By Rebecca Townsley

FAQs

Reducing single-use plastics, one toothpaste tube at a time...