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Excellent

900+ reviews

The last toothpaste you'll ever buy.
Switch today and refill forever.

Refillable metal & glass pump. Bye, ugly plastic tubes.

Expertly crafted. All day fresh & dentist-clean feel.

THE UK'S FIRST REFILLABLE TOOTHPASTE

Refillable for life

Vegan & cruelty-free

Fresh mint & whitening

Minimalist bottle design

Dentist approved formula

Convenient refills delivered

FEATURED

WHAT SETS US APART

Everything you need in a toothpaste, without the bits you don't

We worked alongside a leading UK dental lab, with ingredients that are clinically proven to be good for you and better for the planet.