You'll receive your glass and metal toothpaste bottle plus one, two or three pouches of toothpaste depending on the option selected. Everything you need to start your new smile care routine! Simply fill up your bottle and pop the empty pouch in the compost or food waste bin. If you selected a subscription plan, we'll send you zero-waste toothpaste refills just when you need them. Should you need to you can easily adjust frequency, pause or cancel your flexible plan by simply visiting your account.

Our formula is more effective than most traditional sensitive toothpastes (the ones you find in the supermarket). At its core is Hydroxyapatite (HAP)—a biomimetic mineral that mimics the natural building blocks of your teeth. Unlike traditional toothpaste that relies solely on fluoride, this formula leverages HAP’s enamel-like structure to directly replenish and repair the surface of your teeth. It’s supported by Potassium Citrate for soothing nerve sensitivity and Aloe Vera to calm gums—all wrapped in a non-irritating, gently foaming formula designed for even the most sensitive mouths. Sensitive Toothpaste Benefits: Biomimetic Enamel Repair: Hydroxyapatite rebuilds enamel at the microscopic level, delivering visible smoothness, protection against acids, and a reduction in sensitivity over time. Multi-Path Sensitivity Relief: Combines the nerve-soothing effects of Potassium Citrate with the enamel-restoring power of HAP for long-lasting comfort. Gentle but Effective Cleaning: Mild abrasives and non-SLS surfactants thoroughly clean without harming delicate tissues or enamel. Gum-Friendly: Aloe Vera calms and nourishes gum tissue, ideal for those with irritation or tenderness. Fluoride + HAP Synergy: Offers the best of both worlds—fluoride’s proven cavity-fighting ability, plus HAP’s superior enamel regeneration and repair.

Yes, our toothpaste contains fluoride at dentist-recommended levels of 1450 ppm. Fluoride is a vital ingredient for protecting and strengthening the enamel, so you can be assured of maximum protection. Our Sensitive formula includes Fluoride + HAP. This synergy offers the best of both worlds—fluoride’s proven cavity-fighting ability, plus HAP’s superior enamel regeneration and repair.

Absolutely! As with all of our Life Supplies products, we're proudly vegan and cruelty-free.

Powered by: Hydroxyapatite rebuilds enamel at the microscopic level, delivering visible smoothness, protection against acids, and a reduction in sensitivity over time. Potassium Citrate: Helps desensitize by calming the nerve endings inside exposed dentin. Aloe Vera calms and nourishes gum tissue, ideal for those with irritation or tenderness. Fluoride + HAP Synergy: Offers the best of both worlds—fluoride’s proven cavity-fighting ability, plus HAP’s superior enamel affinity. Complete ingredients: Glycerin, Aqua, Hydrated Silica, Hydroxyapatite, Potassium Citrate, Sodium Acryloyldimethytaurate/VP Crosspolymer, Aloe Barbadensis Leaf Juice, Sodium Lauroyl Sacosinate, Aroma, Menthol, Cellulase Gum, Propanediol, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Menthone, Sodium Lauroyl Glutamate, Sorbitan Caprylate, Tetrasodium Glutamae Diacetate, Xanthan Gum, Sodium Chloride, Citric Acid, Potassium Sorbate, Sodium Benzoate, Anethole

Each pouch replaces a plastic tube that would end up in landfill. Made from processed sugar cane, they're 100% compostable, making us the world's first zero-waste toothpaste. After you've used your pouches, simply pop them into your food waste bin or garden compost heap.