Smile. Refill. Repeat.

Switch to dentist-approved refillable toothpaste with 100% home compostable refills

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“This is a game changer for oral care”

“We’ve been waiting for this toothpaste – absolutely no landfill! 10/10”

“Toothpaste really shouldn’t look this good”

“Exceptional toothpaste”

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Sophisticate your sink with the next generation of engineered smile care.

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ALL-IN-ONE SMILE CARE

One toothpaste. Every benefit.

BioHAP + fluoride + potassium citrate + aloe vera = your new daily ritual

Enamel Repair

BioHAP actively rebuilds enamel and repairs teeth

Gum Care

Aloe Vera soothes. No SLS or harsh chemicals.

Whitening

Enhances tooth gloss and whitens over time

Sensitivity relief

Potassium Citrate soothes nerve sensitivity

Shop the new formula

So long sensitivity.

WHY OUR FORMULA IS DIFFERENT

Finally, a toothpaste that does it all

From sensitivity relief to everyday whitening — upgrade your smile with targeted, refillable care.

Sensitive + BioHAP

Whitening + Papain

Rebuilds enamel from within

Biomimetic hydroxyapatite (BioHAP) binds to enamel to strengthen, smooth, and protect — with fluoride for cavity defence.

Stops sensitivity at the source

Potassium citrate calms tooth nerves to ease pain, while BioHAP fills tiny gaps in enamel to help stop sensitivity for good.

Restores natural whiteness

Forget harsh chemical whiteners — BioHAP replenishes enamel to bring back your teeth’s natural gloss and brightness.

Cares for your gums + microbiome

Forget harsh chemical whiteners — BioHAP replenishes enamel to bring back your teeth’s natural gloss and brightness.

A toothpaste so clean, it's clear

Powerful, good-for-you ingredients that deliver dentist-approved results and improve oral health.

Naturally whiter teeth in 16 days

Clever enzyme-based stain removal and gentle polishing that whitens teeth without scratching your enamel.

Infused with fresh mint 

No artificial flavours, just 100% essential mint oils for all-day-freshness.

Smooth by design 

By ditching artificial fillers like SLS and thickeners, our serum-like toothpaste effortlessly glides across teeth and gums.

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THE TOOTHPASTE

It's time to sophisticate your sink

Crafted by the UK’s top industrial designers, our planet-friendly system pairs a refillable glass bottle with 100% compostable refills, so you can finally ditch plastic tubes for good.

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The only toothpaste that comes with a lifetime guarantee

Mess-free design
Perfect one-pump dose
Refillable & built to last
Easy twist travel lock

Our home-compostable refills have already saved over 330,000 plastic tubes from landfill

"My mouth feels immediately healthier after switching! Love the refills, never going back to tubes."

Mrs Abigail L

Use, bin, repeat
single use plastic

Before

Endlessly refillable with home-compostable packs

After

Ugly & messy bathroom clutter

Before

Looks great in any bathroom

After

Harsh and gritty artificial formula

Before

Clean, effective chemistry without the fluff

After

300 million in UK landfill every year

Before

Made from sugarcane and fully compostable

After

Empty again? On the shopping list

Before

Convenient refills delivered right on time

After

01 / 05

"My mouth feels immediately healthier after switching! Love the refills, never going back to tubes."

Mrs Abigail L

1 / 3

Not your average supermarket toothpaste.

Elevated oral care without the unnecessary additives and waste plastic.

SUPERMARKET
TOOTHPASTE

Dentist approved

Fluoride protection

SLS free

No artificial colours

No fake fillers

Refillable

No single use plastic

TOOTHPASTE WORTH SMILING ABOUT

98%

rate it as good as or better than their regular brand

95%

reported an excellent clean teeth feel

94%

enjoy the cooling, long-lasting freshness

92%

love the natural mint flavour

Try a sample

Oral care research results - Independent toothpaste trials
(September - November 2024)

Frequently asked questions

How much plastic can you save?

Each pouch replaces a plastic tube that would end up in landfill.

Made from processed sugar cane, they're 100% compostable, making us the world's first zero-waste toothpaste.

After you've used your pouches, simply pop them into your food waste bin or garden compost heap.

Is it vegan and cruelty free?

Does it contain fluoride?

Yes, both our toothpaste formulas contain fluoride at dentist-recommended levels of 1450 ppm. Fluoride is a vital ingredient for protecting and strengthening the enamel, so you can be assured of maximum protection.

Is it suitable for sensitive teeth?

Our daily whitening formula is formulated to be naturally gentle to gums and teeth. That said, this is not a dedicated sensitive teeth toothpaste.

If you require a specialist sensitive teeth toothpaste, our new Sensitive + BioHAP formula is the perfect choice. It repairs and rebuilds enamel for long term prevention of sensitivity.

What are the ingredients?

Powered by:

Papain – natural whitening
Natural Mint – all-day freshness
Fluoride – enamel & cavity protection
Patented Silicas – deep but gentle cleaning

Complete ingredients:

Glycerin, Aqua, Hydrated Silica, Sodium Acryloyldimethyltaurate/vp crosspolymer, Sodium Lauroyl Sacrosinate, Mentha Arvensis Leaf Oil, Covamidopropyl Bentane, Menthol, Sodium Fluoride, Sodium Saccharin, Papain, Sodium Chloride, Mentha Piperita Oil, Cetylpyridinium Chloride, Limonene

How does the sample pack work?

Lots of people said they loved the idea of our sustainable toothpaste but wanted try before they buy (very reasonable!)

So we created our Discovery Duo sample packs to enable you to do just that.

You get 2x 20ml recycled aluminium sample tubes of premium whitening toothpaste plus a bamboo toothbrush. After 21 days, we'll ship you the real thing: your refillable glass & metal bottle + 1 month of toothpaste (£22 + Free Shipping).

If at any point within the first 21 days you decide that it's not for you, simply head to your account and you can manage your plan at any time.

THE LIFE SUPPLIES BLOG

Brush up on all things Smile Care.