Calabria's ugly oranges
Italy’s Calabria region is anything but ugly. Alongside rugged mountain vistas, quaint villages and dramatic coastline, it’s home to row-upon-row of sun-dappled orange groves.
But these groves hide an ugly secret: lots of the fruit ends up being wasted. Whether too small or just a little misshapen, countless oranges end up being discarded – joining the 57 million tonnes of food waste the EU creates each year.
We rescue these imperfect fruits, then use an extract from their pulp in our shampoo and conditioner. The extract mimics your hair proteins, nourishing it and leaving it feeling softer, smoother and stronger. All from a few wonky oranges.