Our new sensitive toothpaste was specially formulated to reduce sensitivity, strengthen enamel, and support long-term oral health.

In fact, our formula is more effective than most traditional sensitive toothpastes (the ones you find in the supermarket).

At its core is Hydroxyapatite (HAP)—a biomimetic mineral that mimics the natural building blocks of your teeth. Unlike traditional toothpaste that relies solely on fluoride, this formula leverages HAP’s enamel-like structure to directly replenish and repair the surface of your teeth. It’s supported by Potassium Citrate for soothing nerve sensitivity and Aloe Vera to calm gums—all wrapped in a non-irritating, gently foaming formula designed for even the most sensitive mouths.

Sensitive Toothpaste Benefits:

Biomimetic Enamel Repair: Hydroxyapatite rebuilds enamel at the microscopic level, delivering visible smoothness, protection against acids, and a reduction in sensitivity over time.

Multi-Path Sensitivity Relief: Combines the nerve-soothing effects of Potassium Citrate with the enamel-restoring power of HAP for long-lasting comfort.

Gentle but Effective Cleaning: Mild abrasives and non-SLS surfactants thoroughly clean without harming delicate tissues or enamel.

Gum-Friendly: Aloe Vera calms and nourishes gum tissue, ideal for those with irritation or tenderness.

Fluoride + HAP Synergy: Offers the best of both worlds—fluoride’s proven cavity-fighting ability, plus HAP’s superior enamel affinity.

After your very first brush you should expect to notice an improved smoothness to your teeth as well as a much cleaner mouth feel compared to your previous toothpaste.

After just 2-3 brushes you will notice a significant drop in sensitivity as our dual action formula gets to work.

You'll then soon notice improved mouth hydration, which typically only takes a few days and is a result of your oral microbiome balancing itself to healthy levels.

After around 2-3 weeks you should then see visibly brighter teeth which is our BioHAP formula strengthening and repairing enamel.

Finally, after 4-6 weeks your overall mouth health should feel worlds apart from before Life Supplies. This includes healthy gums, a hydrated mouth, smooth white teeth and not only reduced sensitivity but a stronger enamel layer to protect against any future sensitivity risk.

We've designed the bottle to truly last a lifetime, using only the highest quality materials.

The base is made from reinforced glass and is designed to survive drops on hard surfaces.

The pump itself is made from marine-grade stainless steel, coated in a water-resistant painted finish.

We've put every effort into creating a bottle that lasts a lifetime.

If for whatever reason you bottle breaks, simply get in touch with our team at hello@lifesupplies.comand we'll arrange for a free replacement to be shipped out.

The guarantee is valid for active toothpaste subscribers and includes accidental damage.

Yes! We spent over 2 years working on the world's first 100% at-home compostable toothpaste packaging that allows you to say goodbye to plastic tubes for good.

After you've refilled your bottle, simply pop the refill into your home compost or general waste bin and let nature do the rest.

Each refill replaces one plastic tube. With the average person using 890 plastic toothpaste tubes in their lifetime, that's a lot of plastic saved.

Yes and yes! Our plant-powered formula contains ingredients sourced-from and inspired-by nature, and we never test on animals.

Yes, our toothpaste contains fluoride at dentist-recommended levels of 1450 ppm. Fluoride is a vital ingredient for protecting and strengthening the enamel, so you can be assured of maximum protection.

SENSITIVE

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• Hydroxyapatite rebuilds enamel at the microscopic level, delivering visible smoothness, protection against acids, and a reduction in sensitivity over time.
• Potassium Citrate: Helps desensitize by calming the nerve endings inside exposed dentin.
• Aloe Vera calms and nourishes gum tissue, ideal for those with irritation or tenderness.
• Fluoride + HAP Synergy: Offers the best of both worlds—fluoride’s proven cavity-fighting ability, plus HAP’s superior enamel affinity.

Complete ingredients:

Glycerin, Aqua, Hydrated Silica, Hydroxyapatite, Potassium Citrate, Sodium Acryloyldimethytaurate/VP Crosspolymer, Alow Barbadensis Leaf Juice, Sodium Lauroyl Sacosinate, Aroma, Menthol, Cellulase Gum, Propanediol, Cocamidopropyl Betaine, Sodium Fluoride, Sodium Saccharin, Menthone, Sodium Lauroyl Glutamate, Sorbitan Caprylate, Tetrasodium Glutamae Diacetate, Xanthan Gum, Sodium Chloride, Citric Acid, Potassium Sorbate, Sodium Benzoate, Anethole

Whitening refills costs £6 and Sensitive cost £7 when on subscription. Each 65ml refill lasts our average customer 1 month.

Refills come in packs of three. Once you've received your first refill pack, your default schedule will be every 12 weeks. You can cancel or amend your schedule at any time in your account.