Free Sample Pack Worth £11.99
Free Sample Pack Worth £11.99
Order your FREE SAMPLE

The world’s first
zero-waste toothpaste

Limited time offer: FREE sample pack
Dentist-approved formula
Refillable bottle metal & glass
Zero waste compostable refills
The UKs most-loved toothpaste

Clinically tested for effectiveness and trusted by dentists

Natural ingredients for a gentle clean mouth feel

Fully compostable refills for zero-waste

FREE SAMPLE PACK
Try it for free today

Love your sample?
After 21 days you'll automatically receive your refillable toothpaste bottle plus 1 month's supply.
Vegan and
cruelty-free
SLS and
paraben free
Dentist-approved
formula
4 reasons you'll love our sustainable toothpaste
And why 75,000+ people have made the switch!
Make your dentist happy

Premium, natural & dentist-approved ingredients that are clinically proven to fight cavities and protect gums.

Save tubes from landfill

The UK throws away 300 million toothpaste tubes each year. Start your day guilt-free with compostable refills!

Style up your bathroom

Our stylish & durable glass and metal bottle is built to last and is the easiest bathroom upgrade you'll make.

Try it for free!

Try it risk-free! Experience how good the sustainable switch feels and get your refill bottle after 21 days.

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More than 75,000 people have ditched plastic tubes
Excellent

Rated 4.5 out of 5 based on 1450+ reviews

So easy to refill

Leaves mouth feeling fresh and teeth really clean. Easy to refill and the best thing is you're really doing your bit for the environment!

ZOE LAWZNICZAK
Verified reviewer
Super fresh, love the taste!

I've used for the past year and love it. Silky smooth texture and because it's natural mint the taste isn't overpowering but lasts long and is super fresh!

MAX FELLER
Verified reviewer
My teeth feel hygienist clean

Its beautiful glass container goes so well in the bathroom and is easy to fill. This companies values align with mine to reduce plastic, keep up the great work!

Caroline Gwynne
Verified reviewer
Brilliant product

Loving not having toothpaste in the bathroom anymore, tastes good, does the job well and looks snazzy at the same time. Everyone should have this!

Phoebe Higson
Verified reviewer
No plastic in landfills

Beauty and elegance in your bathroom whilst helping save the planet. The Toothpaste is amazing and my teeth are so pearly white. I absolutely love it!

TINA JOST
Verified reviewer
Excellent

The toothpaste itself is incredible and far cleaner, fresher, prettier and superior in every way to all shop brands.
Kudos guys

Emily Calvert
Verified reviewer
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How our free trial works
Try it out for 21 days

Try a 60ml sample of our premium whitening toothpaste for free and see what you think - just pay shipping.

Loving your experience after 21 days?

After the 21 days trial period, we’ll automatically send your sleek refillable toothpaste bottle along with 1 months supply.

Get zero-waste refills

Flexible eco-friendly refills thought the post, on a schedule that works for you. You can change your frequency or cancel at any time.

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Toothpaste FAQs
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