Free Sample Pack Worth £14
Free Sample Pack Worth £14

The world's first
zero-waste toothpaste

The UK's most-loved toothpaste - developed over two years by leading oral care experts

Clinically tested for effectiveness and trusted by dentists

Natural ingredients for a gentle clean mouth feel

Fully compostable refills for zero-waste

FREE SAMPLE PACK
Try it for free today
Your free sample pack includes:
  • Get 2x 20ml sample tubes (worth £6)
  • Plus a bamboo toothbrush (worth £8)
  • Try for 21 days, then get a refill bottle
  • Flexible trial, adjust or cancel anytime
Just pay shipping!
Your free sample pack includes:
  • Get 2x 20ml sample tubes (worth £6)
  • Plus a bamboo toothbrush (worth £8)
  • Try for 21 days, then get a refill bottle
  • Flexible trial, adjust or cancel anytime
Just pay shipping!

When will I get my bottle?

After 21 days we'll send your glass bottle and refill (don’t worry, we'll remind you before we ship it).
Vegan and cruelty-free
SLS and paraben free
Dentist-approved formula
How your trial works
Today

FREE
sample
pack

+21 DAYS

Glass bottle, 1x refill and FREE shipping

FUTURE

FREE refill worth £6 in
box 3

Sample Pack
(1,125)
You're saving £14.00
Subtotal: £0.00

100% money-back guarantee

OUR PROMISE

100% money-back guarantee

We know you'll love our products, but if you don't we'll refund the cost of the sample pack + any shipping.

Maximum performance with minimum impact
Make your dentist happy

Premium, natural & dentist-approved ingredients that are clinically proven to fight cavities and protect gums.

Save tubes from landfill

The UK throws away 300 million toothpaste tubes each year. Start your day guilt-free with compostable refills!

Style up your bathroom

Our stylish & durable glass and metal bottle is built to last and is the easiest bathroom upgrade you'll make.

Try it for free!

Try it risk-free! Experience how good the sustainable switch feels and get your refill bottle after 21 days.

More than 75,000 people have ditched plastic tubes
Excellent

Rated 4.5 out of 5 based on 1450+ reviews

Brilliant & dentist approved

The bottle and toothpaste are both brilliant - saving so much plastic going to landfill and my dentist husband approves :)

Jenny Llewelyn
Verified reviewer
So easy to refill

Leaves mouth feeling fresh and teeth really clean. Easy to refill and the best thing is you're really doing your bit for the environment!

Zoe Lawzniczak
Verified reviewer
Super fresh, love the taste!

I've used for the past year and love it. Silky smooth texture and because it's natural mint the taste isn't overpowering but lasts long and is super fresh!

Max Feller
Verified reviewer
My teeth feel hygienist clean

Its beautiful glass container goes so well in the bathroom and is easy to fill. This companies values align with mine to reduce plastic, keep up the great work!

Caroline Gwynne
Verified reviewer
Brilliant product

Loving not having toothpaste in the bathroom anymore, tastes good, does the job well and looks snazzy at the same time. Everyone should have this!

Phoebe Higson
Verified reviewer
No plastic in landfills

Beauty and elegance in your bathroom whilst helping save the planet. The Toothpaste is amazing and my teeth are so pearly white. I absolutely love it!

Tina Jost
Verified reviewer
Excellent

The toothpaste itself is incredible and far cleaner, fresher, prettier and superior in every way to all shop brands.
Kudos guys

Emily Calvert
Verified reviewer
SWIPE
How our free trial works
Try it out for 21 days

Try 2x 20ml samples of our premium whitening toothpaste for free and see what you think - just pay shipping.

Switch to a lifetime bottle

Ditch plastic toothpaste tubes for good. After 21 days, we'll ship your elegant refill bottle + 1 month supply of toothpaste.

Get zero-waste refills

Keep your bottle topped up with 100% compostable refill packs, on a flexible schedule to suit you.

SWIPE
Essential knowledge

What's in our formulations (and what isn't).

Free from:
  • Silicone
  • SLS and parabens
  • Petrolatum and paraffin
  • Synthetic flavours
ALWAYS
  • Vegan
  • Cruelty-free
  • Made in the UK
  • 100% natural flavours
Toothpaste FAQs
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