SMILE CARE IS SELF CARE

Welcome to next generation smile care

Effective natural ingredients and powerful dental science, all inside the world’s first zero-waste toothpaste.

“This is a game changer for oral care”
“We’ve been waiting for this toothpaste – absolutely no landfill! 10/10”
“Toothpaste really shouldn’t look
this good”
“Exceptional toothpaste”
SHOP smile care

Sophisticate your sink with the next generation of engineered smile care.

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Clinically proven to whiten & protect
Natural ingredients for a gentle clean
High performance guaranteed
Zero-waste sustainable refills
THE TOOTHPASTE
Sophisticate your sink

Crafted by the UK’s top industrial designers, our planet-friendly system pairs a glass and metal bottle with 100% compostable refills, so you can finally ditch plastic tubes for good.

Shop The Toothpaste

"Life Supplies provides all the optimal protection against dental disease, without the harsh ingredients found in many toothpastes.”

British Dental Journal
MAXIMUM PERFORMNCE
Everything you need, nothing you don't.
Formulated by dental experts

Made in the UK by top dental experts, with fluoride to fight plaque and prevent cavities.

All-natural mint flavour

Our blend of pure mint oils gives lasting freshness, with no chemical aftertaste.

Get whiter teeth, naturally

Thanks to a natural exfoliant (papain) that removes stains without harsh abrasives.

Oral microbiome-friendly

Free from harsh chemicals like SLS and parabens that can cause mouth ulcers.

TOOTHPASTE WORTH SMILING ABOUT

98%
rate it as good as or better than their
regular brand
95%
reported an excellent clean teeth feel
94%
enjoy the cooling, long-lasting freshness
92%
love the natural mint flavour

Oral care research results - Independent toothpaste trials
(September - November 2024)

More than 75,000 people have ditched plastic tubes
Excellent
Rated 4.7 out of 5 based on 1250+ reviews

NEXT GENERATION SMILE CARE

Effective natural ingredients and powerful dental science, all inside the world’s first zero-waste toothpaste