Try the future of smile care
Powerful natural ingredients and next generation dental science, inside the world’s first zero-waste toothpaste.
Get your starter set
A fresh start for your smile routine.
Crafted by the UK’s top industrial designers, our planet-friendly system pairs a glass and metal bottle with 100% compostable refills, so you can finally ditch plastic tubes for good.
Majedeh has spent over 20 years as a specialist formulation chemist, working with brands such as Sensodyne and Aquafresh. At Life Supplies, Majadeh's mission is to deliver high-performance oral care products using the finest natural, good-for-you ingredients.
“Life Supplies formulation is free from SLS and titanium dioxide, some of the harshest ingredients often found in supermarket brands”
Majedeh Mazraei (MChem)
Lead Formulator
Silicone
SLS and parabens
Petrolatum and paraffin
Synthetic flavours
"Life Supplies provides all the optimal protection against dental disease, without the harsh ingredients found in many toothpastes.”
British Dental Journal
TOOTHPASTE WORTH SMILING ABOUT
Brilliant & dentist approved! The bottle and toothpaste are both brilliant - saving so much plastic going to landfill and my dentist husband approves :)
“Just as good as the big brands! Leaves mouth feeling fresh and teeth really clean. Easy to refill and the best thing is you’re really doing your bit for the environment!”
"Super fresh, love the taste! I've used for the past year and love it. Silky smooth texture and because it's natural mint the taste isn't overpowering but lasts long and is super fresh!
"My teeth feel hygienist clean. Its beautiful glass container goes so well in the bathroom and is easy to fill. This companies values align with mine to reduce plastic, keep up the great work!"
Loving not having toothpaste in the bathroom anymore, tastes good, does the job well and looks snazzy at the same time. Everyone should have this!
"Beauty and elegance in your bathroom whilst helpIng save the planet. The Toothpaste is amazing and my teeth are so pearly white. I absolutely love it!"
"The toothpaste itself is incredible and far cleaner, fresher, prettier and superior in every way to all shop brands. Kudos guys!"
From compostable refills to premium natural ingredients, we're more than just a pretty bottle.
I love it, great mild minty taste and the pump action is easy to do with one hand, I'm not going back to tubes”
Mrs Abigail L
Use, bin, repeat
single use plastic
Endlessly refillable with home-compostable packs
Ugly & messy bathroom clutter
Looks great in any bathroom
Harsh and gritty artificial formula
Clean, effective chemistry without the fluff
300 million in UK landfill every year
Made from sugarcane and fully compostable
Empty again? On the shopping list
Convenient refills delivered right on time
I love it, great mild minty taste and the pump action is easy to do with one hand, I'm not going back to tubes”
Mrs Abigail L
NEXT GENERATION SMILE CARE
Effective natural ingredients and powerful dental science, all inside the world’s first zero-waste toothpaste
OFFICIAL PARTNER
We'll fund the collection of 10 plastic bottles when you take out a plan, and then 5 for every refill
