Ever since we first launched our refillable toothpaste, we've dreamt of creating a truly zero-waste solution to the problem of plastic toothpaste tubes.

Even though some big toothpaste brands sell tubes labelled as recyclable, 300 million of them still end up in UK landfill every year – with many UK councils simply not having the facilities to properly recycle them.

Compared to hard-to-recycle plastic tubes, our original returnable refills were a big step in the right direction, but they weren't perfect (after all, they were still made from plastic). 

But that all changes from today.

After months of hard work and thousands of hours of testing, we're thrilled to be launching our new zero-waste refills. 

Made from a combination of readily renewable sugarcane and eucalyptus, each refill is 100% plastic-free and fully home compostable. 

One pouch holds enough toothpaste to top up our glass bottle, and the empty pouch can then be disposed of in your garden waste bin or, if you have one, in your home compost heap. 

Our new refills are a world-first for the oral care industry, so we're pretty proud of them. We're not selfish though, we'd love nothing more than if the big toothpaste brands started to follow suit.

Sources

300 million toothpaste tubes go to landfill. British Dental Journal.