Bestsellers

Whether it’s the UK’s first refillable toothpaste or our game-changing antiperspirant, they’re customer favourites for a reason.

Plant-powered performance

What does plant powered mean?

All of our formulations are built around powerfully effective natural ingredients, from the skin-hydrating sugar beet extract in our hand and body wash to the hair-nourishing orange extract in our shampoo and conditioner. When we can’t do the job with plants alone, we’ll use a safe synthetic. Just like the pairing of sweat-stopping aluminium salts and moisture-mopping hemp extracts in our bestselling antiperspirant.