You might assume all toothpaste is vegan – after all, you don't need meat to make a minty paste, right? Unfortunately, the reality isn’t so simple.
Many big-brand toothpastes contain animal-derived ingredients, leaving those who follow a plant-based lifestyle with a tricky decision: compromise on their values or settle for less when it comes to their oral health.
Are all toothpastes vegan?
In a word? No.
Surprisingly, some of the most well-known toothpaste brands actually include animal products in their formulas. One of the most common culprits is glycerin – a humectant that prevents the paste from drying out. While glycerin can be plant-based, many mainstream brands opt for cheaper, animal-derived sources.
Another unexpected ingredient? Stearic acid, often sourced from animal fats, which helps keep toothpaste from sticking to its packaging.
And let’s not forget about testing. Even if a toothpaste doesn’t contain animal products, it may still be tested on animals, making it a no-go for anyone committed to cruelty-free choices.
What toothpaste is vegan?
A truly vegan toothpaste is free from animal-derived ingredients and hasn’t been tested on animals. Fortunately, there are now plenty of vegan toothpaste brands on the market – but there’s still a catch…
The problem with vegan toothpaste
Many vegan-friendly toothpaste brands skip fluoride. While some people prefer fluoride-free formulas, most dental professionals agree that fluoride is essential for preventing cavities and strengthening enamel. This puts ethical consumers in a tough spot: do they prioritise their morals or their dental health?
At Life Supplies, we don’t think you should have to choose. Our toothpaste is 100% vegan, cruelty-free, and contains the dentist-recommended dose of fluoride to keep your teeth strong, healthy, and cavity-free. Plus, we use vegetable-derived glycerin to lock in moisture – so you can say goodbye to that crusty, dried-out toothpaste buildup.
Our Formulation Chemist, Majedeh Mazraei, explains:
"Fluoride remains the gold standard for cavity prevention, and it’s entirely possible to have a vegan formula that doesn’t compromise on dental health. We’ve carefully selected ingredients that not only align with ethical values but also deliver the same level of protection you’d expect from any high-performance toothpaste."
What are the benefits of vegan toothpaste?
Choosing a vegan toothpaste isn’t just about ethics; it also has some serious benefits:
- Kinder to animals – No animal ingredients, no animal testing – just clean, conscious care for your teeth.
- Better for the planet – Vegan and cruelty-free formulas tend to have a smaller environmental footprint, avoiding the animal agriculture industry’s impact.
- High-quality ingredients – Many vegan-friendly toothpastes focus on natural, plant-derived ingredients that are gentle on your mouth and effective at keeping teeth clean.
A vegan toothpaste without the compromise
Switching to a vegan toothpaste shouldn’t mean sacrificing your smile. Our vegan toothpaste proves you can have it all – ethics, effectiveness, and a formula your dentist would approve of. Here’s how else we stand out from the supermarket crowd:
So clean, it’s clear
No unnecessary dyes. No SLS (Sodium Lauryl Sulphate). Just a clean, colourless formula with no harsh chemicals that can irritate your mouth.
Smooth, not gritty
We skip the fillers and harsh abrasives, giving you a serum-like texture that cleans thoroughly without damaging enamel (or leaving a chalky residue in your sink).
A whiter smile, naturally
Forget the harsh bleaching chemicals. Our enzyme-powered formula lifts stains the gentle way, keeping your enamel strong and your smile bright.
No more plastic tubes
300 million toothpaste tubes end up in UK landfills every year, taking centuries to break down. But our refill system changes that. Made from renewable sugarcane and eucalyptus, our plastic-free refills are home compostable, biodegradable, and completely waste-free. Just top up your glass bottle and toss the empty pouch in your compost or garden waste bin.
