Ever wondered why most toothpastes stand to attention on your toothbrush? That dense, stiff texture might be familiar, but it's not exactly doing your teeth – or your sink – any favours.
At Life Supplies, we do things differently. Our refillable toothpaste flows smoother than traditional toothpastes. Here's why that’s something to smile about.
Less filler, more function
Most big-brand toothpastes bulk out their formulas with artificial thickeners and fillers to create that familiar dense consistency. It’s what makes them stand up neatly on your brush – but it’s also what leaves your mouth feeling chalky and your sink full of stubborn toothpaste splodges.
We’re less about filler and more about function. That’s why we’ve skipped the excessive thickeners in favour of a stripped-back formula that’s big on performance.
Instead of packing our paste with unnecessary bulk, we use a mild stabiliser alongside natural moisture-adding ingredients like glycerin. The result? A lighter, silkier texture that glides across your teeth and gets to work without leaving a chalky aftertaste (or a mess in your sink).
What makes a smoother paste better?
A smoother toothpaste is better for your teeth, your sink and your daily routine. Here’s why:
1. Kinder to enamel: Less bulk means less abrasiveness, so your teeth get a thorough clean without unnecessary wear and tear.
2. No chalky mouthfeel: Our silky formula leaves nothing behind except fresh breath and good vibes.
3. Spreads easily: Our fluid texture coats every nook and cranny of your teeth, giving plaque no place to hide.
4. Easy to rinse: No claggy residue sticking to your sink. Just a quick splash of your sink and you’re done.
Our Formulation Chemist and resident dental expert, Majedeh Mazraei, explains:
“A toothpaste’s texture plays a surprisingly big role in how well it cleans. By removing excessive thickeners, we've created a formula that’s not only gentler on your enamel but actually more effective at spreading evenly across your teeth – for a better clean without any chalky residue.”
How to get the best from our paste
Our smoother texture might feel a little different at first – but trust us, you’ll quickly see the benefits of this small change to your daily routine.
Top tip: wet your toothbrush before you apply the paste, not after. This helps the paste cling to your bristles and spread like a dream.
Smooth by design
Turns out, you don’t need claggy thickeners to make a brilliant toothpaste – just smart formulation, natural ingredients and a fresh way of thinking.
Ready to discover a better way to brush?
