Meet the BioHAP™ difference
BioHAP™ is a breakthrough ingredient that works by filling in the holes in your enamel that cause sensitivity. Rather than simply masking the discomfort, it restores enamel to address the route cause.
We combine BioHAP™ with potassium salts to relieve sensitivity pain, creating a game-changing dual action sensitivity formula that restores and relieves
Sensitive + BioHAP
Rebuild. Protect. Whiten.
“The real magic of BioHAP is that it works cumulatively — the more consistently you use it, the stronger, smoother, and less sensitive your teeth become.”
Before brushing: Complex structure of tooth surface (Hydroxyapatite)
After brushing: BioHAP binds to existing enamel surface
Damaged surface
leads to exposed nerves
Restored surface
BioHAP actively rebuilds + permanently repairs
Before brushing:
Tooth enamel observed by polarised light microscopy
After 1x brushing:
Visible layer of BioHAP binding to tooth surface
What makes Life Supplies unique?
Standard sensitive toothpastes relieve or restore.
Life Supplies does both.
Restores Enamel
BioHAP actively rebuilds enamel and repairs teeth
Relieves Sensitivity
Potassium Citrate soothes nerve sensitivity
Advanced Science
Quick relief plus long-term repair = dual-action benefit
Advanced Science
Quick relief plus long-term repair = dual-action benefit
formulation science in a bottle
formulation science in a bottle
- Get a carefully crafted metal & glass refill bottle for life
- Refill with 100% home-compostable refills
- Brush as normal and feel the BioHAP™ difference
- Not sure? Try a sample pack before you get a refill bottle.
What’s in our formulations (and what isn’t).
Silicone
SLS and parabens
Petroleum and paraffin
Synthetic flavours
- Vegan
- Cruelty free
- Made in the UK
- 100% natural flavours
What if you could rebuild your enamel and whiten at the same time?
Our new groundbreaking formula changes the way we think about sensitive toothpaste. By actively rebuilding enamel, it not only protects against sensitivity but also provides a reliable, long term whitening of your smile.
Average enamel damage caused by food and drink acidity and wear.
Whitening via oxidisation or harsh abrasives - reducing enamel strength.
BioHAP actively rebuilds enamel, reducing sensitivity and whitening teeth.
Sensitive + BioHAP
Rebuild. Protect. Whiten.
“We chose BioHAP over other forms of HAP because it mimics human enamel. Unlike cheaper forms that just sit on the surface, BioHAP can penetrate tiny cracks in your enamel — it actually rebuilds and strengthens your smile over time.”
TOOTHPASTE
Best sensitive toothpaste I've ever used
I got to test the new Sensitive Formula as part of an early feedback group and I’m so glad I did. It’s gentle, it works, and it doesn’t give me that mouth irritation I’ve had with others. The refills are easy, no plastic, and no gritty after-feel. Definitely sticking with it.
Didn’t expect a toothpaste to actually help this much
it’s honestly been amazing. I’ve had sensitive teeth for years, and this is the first paste that feels like it’s doing something real. No harsh stuff, just fresh and gentle. The packaging looks great and it’s waste-free. Can’t fault it.
I’m loving this toothpaste
Noticed a reduction in pain after the first couple of brushes. Plus it feels really gentle, refreshing, and no weird aftertaste. Bonus that the bottle looks lovely on my bathroom shelf, and I feel good knowing it’s sustainable.
This toothpaste has a lovely fresh feel
It’s so gentle that I don’t get those little zings anymore, but it still leaves my mouth feeling really fresh. The flavour’s light and not too minty, and the fact it’s plastic-free just makes me feel even better about using it. I’ve already switched over completely.
Feels high-tech but super natural
I was curious about the BioHAP thing when I got asked to try this—it sounded fancy. Turns out it actually works. My teeth feel stronger, smoother, and less sensitive. No harsh whiteners, no grit, just a clean feeling. I’m sold.
100% money-back guarantee
Try our sample packs risk-free and if you don't love them we'll give you your money back.
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