Wild One Nourishing Shampoo 350ml
£23.99 £18.99

Tame even the wildest of manes with our naturally nourishing refillable shampoo.

  • Fragrance-free, with no SLS, parabens or silicones
  • Gently cleansing and deeply conditioning
  • Get a lifetime pump bottle, refill it forever
  • Refill & save: £14.99 every 3 months for a multi-refill carton
  • Running low but not on a plan? Order a refill

First refill in 1 month, then every 3 months

LIFETIME BOTTLE SHIPS TODAY

First refill ships in 1 month
No lock in: Pause, edit or cancel for free anytime.
FREE delivery on all orders above £25

Aqua(Water), Disodium Cocoyl Glutamate, Lauryl Glucoside, Glycerin, Caprylyl/Capryl Glucoside, Citric Acid, Sodium Lauroyl Oat Amino Acids, Xanthan Gum, Phenoxyethanol, Dicaprylyl Ether, Glyceryl Oleate, Decyl Glucoside, Citrus Aurantium Dulcis (Orange) Fruit Extract, Coco-Glucoside, Polyquaternium-10, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Lactobacillus Ferment, Tetrasodium EDTA, Benzoic Acid, Tocopherol, Hydrogenated Palm Glycerides Citrate.

Your first delivery

Plant-based formulations in lifetime bottles

WHAT YOU GET

Lifetime bottles

We’ll fill your lifetime bottles with a one month supply of plant-based formula, then deliver it to your door. Switching to our refill system cuts your plastic waste by up to 98%.

WHAT YOU DO

Pull the plug on bathroom plastics

Our lifetime bottles are designed to look good in your bathroom, not on a supermarket shelf. No more bathroom plastic, no more running to the shop.

Future deliveries

Get recyclable refills delivered to your door

WHAT YOU GET

Refills in paper-based cartons

We deliver your refills in recyclable paper-based cartons. Each carton contains multiple refills that last for months, meaning fewer deliveries. Our cartons arrive at our HQ flat-packed, which cuts our transport emissions (1 truck of empty flat-packed cartons = 26 trucks of empty plastic bottles).

WHAT YOU DO

Refill when running low

When your next refills arrive, store them somewhere safe and keep topping up your bottles. Each delivery cuts your plastic waste by up to 98%. You’re in control. If you find yourself running low before your next delivery, you can update your frequency in your account area.

Kinder to your hair (and the planet)

Kinder to your hair (and the planet)

Say goodbye to single-use and switch to our refillable, plant-based shampoo. Designed for dry, dull and frizzy hair, the nourishing formula delivers a naturally gentle clean.

SLS, silicone and fragrance-free

SLS, silicone and fragrance-free

Ditch harsh chemicals and unnecessary fragrances without sacrificing performance. Our in-house scientists have created a plant-based formula that delivers the best of both.

Powered by upcycled oranges

Powered by upcycled oranges

Our shampoo features a nourishing agent extracted from wonky oranges. Instead of being wasted, the extract helps deliver a conditioning clean that’ll leave your hair feeling softer, smoother and stronger.

Buy once, refill forever

Buy once, refill forever

Built to last from aluminium and sturdy stainless steel, it’s the last shampoo bottle you’ll ever buy.

Use 90% less plastic

Use 90% less plastic

Replace: switch to a lifetime bottle filled with plant-based formula

Refill: get recyclable refills delivered to your door, on a rhythm that suits you

Repeat: each refill replaces two plastic bottles, reducing your plastic impact by 90%