Next generation smile care
Limited supplies available
LAUNCHING JANUARY 2025
The average person will spend 82 days of their life brushing their teeth. We're here to make sure that's time well spent.
We're setting a new standard for smiles everywhere with a toothpaste that doesn't just clean your teeth, but transforms your routine.
Limited supplies available
Crafted by top industrial designers, our refillable bottle is made from reinforced glass and sculpted metal for a sophisticated addition to your sink.
Formulated by UK dental experts, our toothpaste combines cutting-edge science with powerful natural ingredients for a clean formula and even cleaner teeth.
Delivered through your letterbox, our world-first zero waste refills are easy on the planet and even easier to order, so you can say goodbye to plastic tubes forever.
YOUR SINK. YOUR SMILE. ALL GLOWN UP.
Plenty has changed in the last 50 years, but not your toothpaste.
For too long, the same old brands have filled the same ugly plastic tubes with harsh chemicals, nasty flavours and pointless coloured stripes.
Our brushing routines were long overdue a glow up. So in 2023, we launched the UK's first ever refillable toothpaste.
Since then, thousands of people have transformed their routines and ditched plastic tubes for good.
Now, we're here to sophisticate your sink with the next generation of naturally effective, scientifically formulated smile care – starting with the world's first zero-waste toothpaste.
Maximum performance. Minimum impact. Timeless design.
Now that's something we can all smile about.
Limited supplies available
