New Customer Free Gift (£16.99)

Excellent

900+ reviews

The last toothpaste you'll ever buy.
Switch today and refill forever.

Refillable metal & glass pump. Bye, ugly plastic tubes.

Expertly crafted. All day fresh & dentist-clean feel.

Limited time free gift. Get our best-selling refillable antiperspirant for your perfect morning routine.

THE UK'S FIRST REFILLABLE TOOTHPASTE

Refillable for life

Vegan & cruelty-free

Fresh mint & whitening

Minimalist bottle design

Dentist approved formula

Convenient refills delivered

FEATURED

NEW CUSTOMER OFFER

Refillable Toothpaste
Starter Kit + Free Gift

Upgrade to our award-winning toothpaste today and get a free antiperspirant to complete your planet-friendly morning routine.

Excellent

Loved by 75,000 customers

What's in the box:

1x metal & glass refillable pump.
Buy once, refill forever.

£18.99

£14.99

1x 200ml (3 months) refill pouch.
No more single-use tubes.

£16.50

£12.99

1x refillable antiperspirant (FREE).
Complete the perfect morning routine.

£16.99

£0.00

Save 12 plastic tubes every year with our sustainable refills

£51.98

Save £24

How it works

WHAT SETS US APART

Everything you need in a toothpaste, without the bits you don't

We worked alongside a leading UK dental lab, with ingredients that are clinically proven to be good for you and better for the planet.

‘The recommended levels
of fluoride for adult teeth and an effective triple-action whitening formula!”

Dr Hannah Burrow,

Dentist

"The UK sends 300 million toothpaste tubes to landfill each year, but one British start-up is on a mission to change that."

British Dental Journal

HOW IT WORKS

Elegant simplicity
intelligent design

The last toothpaste tube you'll ever buy

Truly designed for life. Your refillable pump bottle is made from reinforced glass and stainless steel.

Smart refill system

Conveniently delivered. Each refill fits through your letterbox and contains about 3 months worth of toothpaste.

Excellent

Rated 4.8 out of 5 based on 

866 reviews

Just as good as the big brands!

I was worried that it wouldn't work as well as the Colgate that I use, but after one week my teeth feel cleaner than ever! It seems to really get the grub out from behind your teeth, I'm so happy!

By Cath D

Love the bottle and the flavour

Great! I love the minty flavour, it doesn't burn like some supermarket ones do. Just feels nice and gentle! And wow, the bottle looks amazing in my bathroom!

By Liz Wilson

I'm so happy someone is doing this!

I hate how much plastic I throw away and there just hasn't been a solution for toothpaste tubes! I tried tabs but didn't like them, but this is so amazing. The same normal toothpaste clean and feel, with a lovely bottle that looks great in my bathroom

By Mary Emery

A 21st century routine

Sustainable Toothpaste Has Landed.

Refillable for life

Elevate your daily routine with our reinforced glass & metal bottles that look and feel great

Dentist approved
whitening formula

Gum & cavity protection, minty fresh taste and all natural whitening formula to leave teeth gleaming

Say no to plastic

Reduce plastic waste by 75% with our cost-effective refills that make daily brushing guilt-free

FAQs

NEW CUSTOMER OFFER

Refillable Toothpaste
Starter Kit + Free Gift

Upgrade to our award-winning toothpaste today and get a free antiperspirant to complete your planet-friendly morning routine.

Excellent

Loved by 75,000 customers

What's in the box:

1x metal & glass refillable pump.
Buy once, refill forever.

£18.99

£14.99

1x 200ml (3 months) refill pouch.
No more single-use tubes.

£16.50

£12.99

1x refillable antiperspirant (FREE).
Complete the perfect morning routine.

£16.99

£0.00

Save 12 plastic tubes every year with our sustainable refills

How it works

New Customer Free Gift (£16.99)

The last toothpaste you'll ever buy. Switch today and refill forever.

Refillable metal & glass pump. Bye, ugly plastic tubes.

Expertly crafted. All day fresh & dentist-clean feel.

Limited time free gift. Get our best-selling refillable antiperspirant for your perfect morning routine.

Refillable for life

Vegan & cruelty-free

Fresh mint & whitening

Minimalist bottle design

Dentist approved formula

Convenient refills delivered

Excellent

866 reviews on

New Customer Offer: Free Gift Starter Kit

Excellent

Loved by 75,000 customers

Refillable toothpaste Starter Kit 

Upgrade to our award-winning toothpaste today and get a free antiperspirant to complete your planet-friendly morning routine.

What's in the box:

1x metal & glass refillable pump. Buy once, refill forever.

£18.99

£14.99

1x 200ml (3 months) refill pouch. No more single-use tubes.

£16.50

£12.99

1x refillable antiperspirant (FREE).
Complete the perfect morning routine.

£16.99

£0.00

Save 12 plastic tubes every year with our sustainable refills

Was £51.98

Save £24

How it works

WHAT SETS US APART

Toothpaste that feels good made naturally

We worked alongside a leading UK dental lab, with ingredients that are clinically proven to be good for you and better for the planet.

Patented whitening

Keep your teeth bright and white with our patented smooth feeling formula

Stain removing

Works hard at keeping your teeth stain-free without nasty chemicals

All-day fresh

A minty-fresh flavour that lasts without any chemical sting

Irritation free

No artificial gritty texture and naturally fights bacteria

'"The recommended levels of fluoride for adult teeth and an effective triple-action whitening formula!”

Dr Hannah Burrow,

Dentist

"The UK sends 300 million toothpaste tubes to landfill each year, but one British start-up is on a mission to change that."

British Dental Journal

HOW IT WORKS

Elegant simplicity, intelligent design

The last toothpaste tube you'll ever buy

Clean teeth, clean lines

Sculpted by top product designers, our refillable bottle suits any bathroom

Designed for life

Built from stainless steel & reinforced glass, with a clever lock for easy travel

Smart refill system

Fuss-free refills

Get eco-friendly refills through your letterbox, right when you need them

Dentist-approved whitening

With fluoride for protection & natural whitening from papaya enzymes

Excellent

Rated 4.8 out of 5 based on 

866 reviews

Just as good as the big brands!

I was worried that it wouldn't work as well as the Colgate that I use, but after one week my teeth feel cleaner than ever! It seems to really get the grub out from behind your teeth, I'm so happy!

By Cath D

Love the bottle and the flavour

Great! I love the minty flavour, it doesn't burn like some supermarket ones do. Just feels nice and gentle! And wow, the bottle looks amazing in my bathroom!

By Liz Wilson

I'm so happy someone is doing this!

I hate how much plastic I throw away and there just hasn't been a solution for toothpaste tubes! I tried tabs but didn't like them, but this is so amazing. The same normal toothpaste clean and feel, with a lovely bottle that looks great in my bathroom

By Mary Emery

Sustainable Toothpaste Has Landed.

Refillable for life


Elevate your daily routine with our reinforced glass & metal bottles that look and feel great

Dentist approved
whitening formula

Gum & cavity protection, minty fresh taste and all natural whitening formula to leave teeth gleaming

Say no to plastic

Reduce plastic waste by 75% with our cost-effective refills that make daily brushing guilt-free

FAQs

New Customer Offer: Free Gift Starter Kit

Excellent

Loved by 75,000 customers

Refillable toothpaste Starter Kit 

Upgrade to our award-winning toothpaste today and get a free antiperspirant to complete your planet-friendly morning routine.

What's in the box:

1x metal & glass refillable pump. Buy once, refill forever.

£18.99

£14.99

1x 200ml (3 months) refill pouch. No more single-use tubes.

£16.50

£12.99

1x refillable antiperspirant (FREE).
Complete the perfect morning routine.

£16.50

£0.00

Save 12 plastic tubes every year with our sustainable refills

Was £51.98

Save £24

How it works

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