Toothpaste
£18.99 £14.99

Clean up your dental routine with the UK’s first refillable toothpaste.

  • All-natural mint flavour for fresh breath
  • Developed with dental experts
  • Clinically proven to fight cavities
  • With teeth-whitening papaya enzymes
  • Get a lifetime pump bottle, refill it forever
  • Refill & save: £12.99 every 3 months for a multi-refill pouch
  • Running low but not on a plan? Order a refill

First refill in 1 month, then every 3 months

LIFETIME BOTTLE SHIPS TODAY

First refill ships in 1 month
No lock in: Pause, edit or cancel for free anytime.
FREE delivery on all orders above £25

Glycerin, Aqua, Hydrated Silica, Sodium Coco-Sulfate, Pentasodium Triphosphate, PVP, Papain, Mentha Arvensis Leaf Oil, Mentha Piperita Oil, Cellulose Gum, Menthol, Sodium Fluoride, Sodium Saccharin, Cetylpyridinium Chloride, Ci 77891, Limonene

Your first delivery

Plant-based formulations in lifetime bottles

WHAT YOU GET

Lifetime bottles

We’ll fill your lifetime bottles with a one month supply of plant-based formula, then deliver it to your door. Switching to our refill system cuts your plastic waste by up to 98%.

WHAT YOU DO

Pull the plug on bathroom plastics

Our lifetime bottles are designed to look good in your bathroom, not on a supermarket shelf. No more bathroom plastic, no more running to the shop.

Future deliveries

Get refills delivered to your door

WHAT YOU GET

Refills in recycled pouches

We deliver your refills in a handy refill pouch, made from recycled plastic and perfectly sized to be tucked away in between refills. Each pouch contains multiple refills that last for months, meaning fewer deliveries and no more emergency trips to the shops!

WHAT YOU DO

Refill when running low

When your refills arrive, refill your bottle as and when needed and keep your pouch somewhere safe in between. Once you’ve worked your way through 2-3 pouches, fold them up and use the free-post returns envelope to send them back to us – we’ll take care of the rest!

Put the squeeze on single-use toothpaste

300 million toothpaste tubes end up in Britain’s landfills every year. We’ve created the UK’s first refillable toothpaste, so you can start to change that.

Developed with dental experts

Developed with dental experts

Formulated alongside a leading UK dental lab, with ingredients that are clinically proven to combat cavities and protect gums. Better for the planet, even better for your teeth.

All-natural mint flavour

All-natural mint flavour

Our pure peppermint essential oil gives a fresh taste, without the burning feeling you get with some toothpastes. Peppermint oil is naturally antibacterial, so it does good and tastes good.

Get whiter teeth, naturally

Get whiter teeth, naturally

Our toothpaste contains a powerful papaya enzyme that dissolves stains and naturally whitens your teeth. It still tastes like peppermint, but it’s powered by papaya.

Buy once, refill forever

Buy once, refill forever

Replace: upgrade to a lifetime pump dispenser filled with plant-powered formula

Refill: get refill pouches delivered to your door, on a rhythm that suits you

Repeat: by switching to refillable toothpaste, you’ll save 12 plastic tubes from landfill every year