Our formula is 100% vegan, made with gentle ingredients. Here's the full list:

Glycerin, Aqua, Hydrated Silica, Sodium Coco-Sulfate, Pentasodium Triphosphate, PVP, Papain, Mentha Arvensis Leaf Oil, Mentha Piperita Oil, Cellulose Gum, Menthol, Sodium Fluoride, Sodium Saccharin, Cetylpyridinium Chloride, Ci 77891, Limonene

We use a bespoke blend of two mint essentials oil in our toothpaste. It has a fresh minty taste, with none of the overpowering burning feeling you get with traditional toothpaste.

Yes, our toothpaste contains fluoride at dentist-recommended levels of 1450 ppm. Fluoride is a vital ingredient for protecting and strengthening the enamel, so you can be assured of maximum protection.

Each refill is just £3.25 per 50ml, which typically lasts our customers 4 weeks. We'll ship your refills in 200ml pouches (£12.99), enough to top you up 3-4 times.

This means the typical cost works out as £12.99 every 3-4 months.

Only 10% of plastic that gets put into the recycling system actually gets recycled. We can do our bit by taking our refill pouches directly to dedicated recycling centres to ensure that 100% of ours actually get recycled. Use the free returns envelope to send us your empty pouches, and we'll take care of the rest.